The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other truths regarding contemporary B2B advertising and marketing. We review how the purchasing trip is currently entirely fragmented and also the manner in which area structure can help online marketers retake cont… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other facts about contemporary B2B advertising and marketing. We review exactly how the acquiring trip is currently completely fragmented and the way that community building can help marketing professionals tak… Read More

TL; DR - If you require temporary results, e.g., revenue, don't assume that the key is catching a lot more need. This method is coming to be much less efficient, as well as it's a means to burn priceless sources. Concentrate on developing need where you can get near-term wins. The buyer's trip can not be " curved to our will." If y… Read More